The Next Factor Of Public Opinion - 1009 Words

The next factor involved was public opinion. Many were for campus carry because they felt as if they had a â€Å"fundamental right† to be able to carry (â€Å"Strickland,†2016). Several students and faculty helped shape public opinion by describing how it would make their college experience a â€Å"safe and better† one (â€Å"Fernandez,† 2015). Many Texas residents believed that if they were allowed to carry they could then â€Å"prevent mass shooting† (â€Å"Fernandez,† 2015). This was a main argument of public opinion. Though many were against campus carry the ones for it worked together to help change the minds of people who did not believe that guns should be on campus. They did this by describing that the number of students who would actually carry on campus would â€Å"be small† and it would be â€Å"older community college students† (â€Å"Fernandez,† 2015). Public opinion also helped the bill pass because Texas is a conservative state with â€Å"850,000 license holders† (â€Å"Fernandez,† 2015). They wanted to make the public happy by passing the bill because the number of people for it outweighed the ones against it. The opinion of people such as the â€Å"university’s chief of police† spoke out about not being worried because it never had â€Å"been an issue† (â€Å"Fernandez,† 2015). Students believed they had a right to â€Å"self-preservation† and should be allowed to carry (â€Å"Strickland,†2016). In the end Governor Greg aAbbott had listened to people wanting to be allowed to carry on campus and decided he would make the public happyShow MoreRelatedBarack Obama s Presidency Of The Affordable Care Act891 Words   |  4 PagesAffordable Care Act could very well lie with the next presidential administration. With a presidency on its way out that is so well known for Obamacare and presidential candidates using their stance on rep ealing the law as such a key point in their campaigns, one can’t help but wonder, how much does a candidate’s standpoint on the issue affect the public’s opinion of them? Data collected in polls nationwide indicate that that despite a common negative public opinion of Obamacare, a majority of Americans supportRead MoreMilitary Leader Assessment and Development1450 Words   |  6 Pagesnot to be ashamed of their belief system, the diversity of cultural exchange and improvement of intellectual capacity serves to ensure a resilient military. In order to ensure resiliency, several factors must be part of a maturing officer: values, empathy and the Warrior Ethos. These factors were communicated heavily in the 80’s and 90’s. However, the early twentieth century focused on rebuilding and reorganization of forces. Collective training of new equipment was the focus, too. â€Å"ThereRead MoreEssay On Current Weather1284 Words   |  6 Pagesprojected worsening of weather in the United States† by Patrick J. Egan and Megan Mullin published in the journal Nature. Egan is an Assistant Professor of Politics and Public Policy at NYU. He has written or co-written many works ranging from LGBTQ+ rights to politics, to climate change. He seems to write a lot about public opinion and how it comes to be. Egan’s works have been published in journals ranging from Journal of Politics to another article in Nature, to a report for the National Gay andRead MoreAnalysis Of The Movie The War Room 1578 Words à ‚  |  7 Pagescrazed, frenetic energy as a team of people try desperately to get their candidate to the presidency. Like a real war the strategists have to deal with the changeable nature of campaigning, constantly putting out fires and trying to stay on top of public opinion. They have to think up new strategies in order to target their opponents and propel their candidate further in the race. The strategists depicted in the documentary seem to view campaigning as a battle and the movie follows suit thematically.Read MoreThe Persuasion On The Issue Of North Korea1136 Words   |  5 PagesKorea. The questionnaire was composed of several questions that tested each of my friend’s knowledge of the issue, media sources, and overall opinion son the matter. In his responses, Tim answered that the North Korea has become a new development due to its increasing isolation, believed that military action is necessary and that it was a regional threat. The next participant, Keaton, resp onded that North Korea was a historical issue and did not believe that military action was necessary because of itsRead MoreProcedural Fairness : The Case Concerning Dalton Mcguinty And The 2010 Minimum Wage Increase1336 Words   |  6 Pagesexpense of working class people. 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Social Media And Social Networking Sites - 3053 Words

INTRODUCTION The social sites these days are gaining a lot of popularity with almost all of the educated youth using one or more of the social networking sites. These have played a crucial in bridging boundaries and crossing the seas and enabling them to communicate on a common platform( Dinh ,2011).The increased use of social networking sites has become an international phenomenon in the past several years. Through these websites everyone connect with their peers , share information ,reinvent their personalities and showcase their social lives (Boyd , 2007).Many people have internet on their phone and a touch of a button check their mails ,their Facebook , movie times, their bank balances etc. Some people argue that the use of social sites in the workplace leads to better employee productivity such as higher morale and other argue that the use of social networking sites in the workplace regulate in loss of labour productivity due to time wasted at work (Wavecrest, 2006).In todays world Facebo ok , Twitter ,Myspace are common websites for people to meet and make acquaintances. 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The Life Trajectory of Social Marketing

Question: Discuss about the The Life Trajectory of Social Marketing. Ansewr: Introduction In this study, the assessment in done on the social marketing of the goods and services produced by Coca-Cola Amatil. It is very relevant for every profit making organization, government organization and for also the non-government and non-profit making organization to maintain social marketing of their products. In this study, the focus is on the social fact delivered by the company Coca-Cola Amatil is we must discourage drug, drink driving and also the use of mobile phones must be prohibited while driving (Kelly et.al. 2003). It is a social thought that is supported and spread by the company Coca-Cola Amatil in the markets of Australia as well as in other companies. The major focus of Coca-Cola Amatil is to do social welfare as it is important for the company well as for the people of Australia too and it can be possible by promoting that drinking and driving is not safe for the life. It is as social cause which uplifts the companys reputation in the markets of Australia. This campaign can be promoted through social marketing of Coca-Cola Amatil products (Andreasen, 2002). An overview of company Coca-Cola Amatil Coca-Cola Amatil was introduced in the year 1973 by the coca-cola company an it first plant is in Sydney in 1983. Coca-Cola Amatil is a company that also known as CCA. It is an independent company that is a producer of many mineral waters and soft drinks. This company was entered in the Australia beverage markets and industry by the year 1990. Now, this company is earning a good amount of revenues and the sale is also very good (Sigala, 2010). Coca-Cola Amatil has now gained licensed territories in Australia. The company main focus is now to engage itself in social marketing as it is the best cause that can help many companies to lift up in the markets of Australia. This company is promoting we must discourage drug; drink driving and also the use of mobile phones must be prohibited while driving (Priem, Hemminger, 2010). The campaign focus of Coca-Cola Amatil was launched in the year 1983, in which 68 % of the employees of Coca-Cola Amatil are engaged and reported. They said that they try to prevent the life of the people who drink and drive. It is the fact that drink also includes drugs and mobile phones (Weitzer, 2007). Coca-Cola Amatil is promoting many campaigns that supports that drink and drive is not safe hey also merge with the department of transportation of Australia to keep the records of number of accident takes place due to drink and drive (Carrigan, Attalla, 2001). The tagline of the campaign includes: "Drinking Driving Can Kill a Friendship" and "Friends Don't Let Friends Drive Drunk." In this way, they are motivating the youth of the Australia to dont drink and drive (Wymer, 2011). It is promotion for the road safety as it is not only harming your own life but also the lives of other people. There are some strict rules imposed by the government of Australia that the drivers are not at all allowed to drink before driving (Andreasen, 2003). The motive of campaign is to promote a positive reason to not drink because may be there will something better that god has planned to be happened tomorrow. In this way, Coca-Cola Amatil merge with many small NGOs to promote the same cause. Through this report, the company Coca-Cola Amatil wants to aware the youth of Australia that lives of people are very important that is not only for them but also for the other people who loves them. In this way, this study will help to promote the cause of the safe driv ing to the people who are indulging in drinking habits (Carrigan, Attalla, 2001). Price The pricing for the products of Coca-Cola Amatil is done according to the geographic segment and market of Australia. Each sub brand of Coca-Cola Amatil has a different pricing strategy. It is also related to pricing strategy of competitors who give direct competition to the Coca-Cola Amatil. Place Coca-Cola Amatil is one of the famous soft drink in the markets of Australia. The distribution system of this company is very effective as they use new techniques in the distribution channels. They try to capture every part of Australia by effective distribution. Promotion Coca-Cola Amatil uses various promotional and advertising strategies so that the demand can be created. They associate the lifestyle and behavior of the people with the brand promotion so that the customers can relate with the products People The customers of Coca-Cola Amatil are present in all over the markets of Australia. The customers are very much fond of this brand that they cannot switch to any other brand easily. Swot Analysis Strength String relationship with the government and stakeholders of the company It is involved in the collaborative alcohol campaigns Visible promotions of the dont drink and drive campaigns Creation of new techniques to promote the social cause Help form the employees and other members who are working with Coca-Cola Amatil (Schultz et.al. 2007) Weakness There is a misconception that awareness leads to change in the behavior of the people There is a lack of research to target the real market There is also lack in the comprehensive approach to how to initiate the campaigns that are effective (Vogel, 2005) There is an involvement of Traditional fear campaigns that are not effective (Maignan, Ferrell, Ferrell, 2005) Opportunities They can create positive campaigns on the promotion of dont drink and drive They can target the population who are indulge in such activities They can utilize social media to promote and spread the ideas to a wider audience They can also involve primary health care options (King, 2011) Threats The alcohol industries are the opposition party for Coca-Cola Amatil Many people are against of this campaign who are demoralizing the other individuals The campaigns many times reach to saturation pints where nobody take interest and ignored by many individuals (Peloza, 2009). Justification of an Appropriate Target Market The target market for this campaign is the people who are involve in the drink and drive activities. The focus of Coca-Cola Amatil is to found out such people who are promoting such actives and also involved. They have to do the research and market survey for the same to find out and target to those people. The research and development department of the company Coca-Cola Amatil helped out in the research part (Witte, Allen, 2000). The target market can be other people related to those who drink a lot while driving. They can be the family members, friends and other people. This can be done through motivating the people related to such individuals who can give information and remove this habit of drink and drive (Maignan, Ferrell, Ferrell, 2005). Type of behavior Coca-Cola Amatil wants to create The Type of behavior Coca-Cola Amatil wants to create is that there must be no accident takes place on the roads of Australia due to drink and drive; this is the main motive f the company to promote safe driving habits among the people of Australia. This can be achieved only when the campaign started by Coca-Cola Amatil becomes successful and people started to follow the road safety rules (Margolis, Walsh, 2003). The benefits of such behaviors by Coca-Cola Amatil Coca-Cola Amatil is promoting many campaigns that support that drink and drive is not safe. They also merged with the departments of transportation of Australia to keep the records of number of accident takes place due to drink and drive. The tagline of the campaign includes: "Drinking Driving Can Kill a Friendship" and "Friends Don't Let Friends Drive Drunk." The number of accidents takes place on the roads due to drink and drive will decrease (Van den Bulte, Lilien, 2001). The people become more aware for their lives and other people lives related to them. The consumption of alcohol and drugs become less. People will start taking care of their lives and health (Aguinis, Glavas, 2012). Messages used by Coca-Cola Amatil We must discourage drug, drink driving and also the use of mobile phones must be prohibited while driving (Pealoza, Venkatesh, 2006). "Drinking Driving Can Kill a Friendship" and "Friends Don't Let Friends Drive Drunk." Dont drink and drive Stay alive dont drink and drive (Wilkie, Moore, 2003) Evaluation of the effectiveness of the campaign The effectiveness of the campaign can be evaluated through We can ask from the Police about the rate of accidents takes place due to drink and drive (Carrigan, Attalla, 2001). We can also from the Hospitals that how many patients are admitted Coca-Cola Amatil can ask to the Research development department to gather the information and data regarding the accident (Sheth, Parvatiyar, 2002) Feedback can be gathered from the local people Check out through patrolling (Vaaland, Heide, Grnhaug, 2008) Conclusion The main aim of this campaign by Coca-Cola Amatil is to promote the awareness about "dont drink during drive "campaign. The company is very much encouraged and wants to promote alcoholic free driving. The aim of this report is to promote the ways that many companies that are either government or non-government companies can adopt to promote such positive factors to the societies. This can also help them in promotion of their own goods and services. It is the best way to have sustainable growth in the company. Through this report, the company Coca-Cola Amatil wants to aware the youth of Australia that lives of people are very important that is not only for them but also for the other people who loves them. In this way, this study will help to promote the cause of the safe driving to the people who are indulging in drinking habits. Drugs and mobile phones are the second cause due to which the road accidents take place. So the companys other focus is to remove the use of drugs and mobile phones while driving. References Aguinis, H., Glavas, A. (2012). What we know and dont know about corporate social responsibility a review and research agenda. Journal of management, 38(4), 932-968. Andreasen, A. R. (2002). Marketing social marketing in the social change marketplace. Journal of Public Policy Marketing, 21(1), 3-13. Andreasen, A. R. (2003). The life trajectory of social marketing: some implications. Marketing Theory, 3(3), 293-303. Carrigan, M., Attalla, A. (2001). The myth of the ethical consumerdo ethics matter in purchase behaviour?. Journal of consumer marketing, 18(7), 560-578. Kelly, K. J., Edwards, R. W., Comello, M. L. G., Plested, B. A., Thurman, P. J., Slater, M. D. (2003). The Community Readiness Model: A complementary approach to social marketing. Marketing theory, 3(4), 411-426. King, G. (2011). Ensuring the data-rich future of the social sciences. science, 331(6018), 719-721. Maignan, I., Ferrell, O. C., Ferrell, L. (2005). A stakeholder model for implementing social responsibility in marketing. European Journal of Marketing, 39(9/10), 956-977. Margolis, J. D., Walsh, J. P. (2003). Misery loves companies: Rethinking social initiatives by business. Administrative science quarterly, 48(2), 268-305. Peloza, J. (2009). The challenge of measuring financial impacts from investments in corporate social performance. Journal of Management, 35(6), 1518-1541. Pealoza, L., Venkatesh, A. (2006). Further evolving the new dominant logic of marketing: from services to the social construction of markets. Marketing theory, 6(3), 299-316. Priem, J., Hemminger, B. H. (2010). Scientometrics 2.0: New metrics of scholarly impact on the social Web. First Monday, 15(7). Schultz, P. W., Nolan, J. M., Cialdini, R. B., Goldstein, N. J., Griskevicius, V. (2007). The constructive, destructive, and reconstructive power of social norms. Psychological science, 18(5), 429-434. Sheth, J. N., Parvatiyar, A. (2002). Evolving relationship marketing into a discipline. Journal of relationship marketing, 1(1), 3-16. Sigala, M. (2010). Web 2.0, social marketing strategies and distribution channels for city destinations: Enhancing the participatory role of travelers and exploiting their collective intelligence. In Social Computing: Concepts, Methodologies, Tools, and Applications (pp. 1280-1304). IGI Global. Vaaland, T. I., Heide, M., Grnhaug, K. (2008). Corporate social responsibility: investigating theory and research in the marketing context. European Journal of Marketing, 42(9/10), 927-953. Van den Bulte, C., Lilien, G. L. (2001). Medical Innovation Revisited: Social Contagion versus Marketing Effort 1. American Journal of Sociology, 106(5), 1409-1435. Vogel, D. J. (2005). Is there a market for virtue? The business case for corporate social responsibility. California management review, 47(4), 19-45. Weitzer, R. (2007). The social construction of sex trafficking: Ideology and institutionalization of a moral crusade. Politics Society, 35(3), 447-475. Wilkie, W. L., Moore, E. S. (2003). Scholarly research in marketing: Exploring the 4 eras of thought development. Journal of Public Policy Marketing, 22(2), 116-146. Witte, K., Allen, M. (2000). A meta-analysis of fear appeals: Implications for effective public health campaigns. Health education behavior, 27(5), 591-615. Wymer, W. (2011). Developing more effective social marketing strategies. Journal of Social Marketing, 1(1), 17-31.

Technology Is Helpful Student or Harmful Student free essay sample

The first technology in the world was fire and tools. People of the Stone Age did not have the luxury of turning on the TV and watching the news, texting on the phone and playing video games at the computer. Living in the Computer- Driven Information Age, we don’t necessarily think of fire or tools as technologies. So we learning how to use fire were the human development’s first try in the world. (From http://www. ushistory. org/civ/2d. asp) Many people have many opinions about technology. Is it helpful or harmful to students? Technology helps student have good work at school. But technology can made student not pay attention at classes, too. All the things have double-sides. How do you think? Technology becomes a big part to our lives every day and everywhere in the world. Technology can help people or harmful to people. Many students are using computer in classes, on home doing homework. We will write a custom essay sample on Technology Is Helpful Student or Harmful Student or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Student can learn language faster and easier in the Internet. It’s very helpful for the student. Technology makes all students have a good brain, but many people think have some student using computer more than sleeping time. Some students are watching TV, texting on the phone and using Facebook at the same time. Scientists said technology made students forget learning from yesterday. I disagree. Technology can make everyone have fun, learn faster. Technology is the good for students. First, Technology makes students learn English in small villages. On February 1st 2012, a group called One Laptop Per Child carried 20 table computers to WenChi, Ethiopia. Many children at the village can’t go to school. They are very lucky. They used table computers to learn English. They think learning and reading English is very important. Table computer make it fast to learning English, even though computers are not the same as the English teacher. So they learn very hard. Technology helps student in many things. Second, Technology makes it easier for students to read and write. On March 2nd 2012, Apple said the new electronic textbooks will help students. Many school use IPad in class now. It’s easy to carry. Students can use textbooks to solve math problems and off’s easier to student class work to the teacher on time. Its make sense for the student. But Ipad textbook is very expensive, so not every student can have one. We hope they can lower the price. To sum up, IPad is helping students to learn shows us. Technology is not bad. Third, Technology lets students have fun while learning. Many school use Smart Board in class. In my class, we play games, watch CNN news and Brainpop, read the Achieve 3000 on the computer. Achieve 3000 can improve our reading and writing. It’s fun. However, many people think technology is harmful for the students. Because many students lose their mind for the game world. I’ve read about a student called Ben Alexander who gets up early every day in order to spend all the time to play computer games at home. The game is called World of Warcaft. I think we all know about this game. It’s the big game over the world. He can’t stop playing computer games and using the internet. He is only 19. I am very shocked for him. He can’t have good grades at school. It’s impossible for him. So he is looking some ways can stop play games. Later he found the Internet Addiction Program. This program is helping many people to leave the internet and games. It‘s very helpful for the students. I like it. If your children are spending too much time playing computer games, they may not get enough social interaction at home on outside. Students would lose proper communication skills with the teacher and classmates at school. If students choose the right educational computer games, they will learn some problem-solving skills, improve attention and can practice eye- hand coordination. If you have been playing games for a long time, you can stand up, watch the blue sky can rest your eyes for a few minutes. Finally, many things all have bad points and good points, and this includes technology. Although technology is fun, technology can be dangerous. Scientists think many students who like to use cell phone and play games before sleeping will not remember what they learn yesterday. They lose the memories. This is very terrible. However the benefits of the technologies in the classroom are far more than the harmful effects.